What would you do if you accidentally lit the black flame candle, brought the notorious Sanderson Sister witches back from the dead, and put all the local children's lives at risk?
Me, personally? I'd never be in this situation because I'd never light a candle that didn't belong to me. (In this economy? Please.)
But if you're anything like Max, Allison, and Dani from the 1993 film Hocus Pocus, then maybe you'd trick the 3 evil witches into your high school's pottery kiln and try to burn them alive.
If you've never seen the movie, apologies for the spoilers (but also… you've had literally 30 years to watch it lmfao).
And if you HAVE seen the movie, then you'll recall the utter celebration & relief the kids feel after having saved their town from an evil takeover: hugs are shared, they dance in the street, and then they go home to sleep after an extremely exhausting night of fighting evil.
Until…
The witches are back and angrier than ever. Because as it turns out, you can't burn a witch.
I mean, imagine how those kids must've felt after all of that. You have a big problem, you come up with an incredibly creative solution, you were able to successfully execute on it, and then it all comes crashing down because the plan was faulty all along.
And that's the cycle that so many people are in with their websites.
Time and time again, I see the pattern:
– Someone buys a stunning template that they think will solve all their problems.
– They proceed to learn the platform it was built for, customize it themselves, and then realize they're in over their head with the amount of content sections needed to actually effectively sell their service or products.
– As a result, they get overwhelmed and/or insecure about all the "salesier" sections that they actually really need, and end up deleting all those great sections in the name of “minimalism”.
– They launch their site and feel that instant, celebratory relief because the hard task is finally done.
… and then they hear crickets, because a website without the right content sections is like 3 evil witches inside a kiln: a faulty ass plan.
It'd be easy for me to end this newsletter by saying “hire someone who knows how to
actually kill
an evil witch” and
link you straight to my services (2 spots left in 2023! 😜), but as a DIY-er myself, I don't think you
have to hire someone to solve this problem.
