Rebrand a Local Business with Me Week 1: Brand Discovery |
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Hi First name / friend! Welcome to Week One of my 4-week email series on rebranding a local business! In case you missed my previous email where I announced the series, here's a link to catch up. Thank you to everyone who voted on which local business to take through this exercise! The winner was…. 🥁🥁🥁 This is going to be a fun challenge, and I hope you'll enjoy going through it with me! Now let's dive into the first phase of the process, Brand Discovery. |
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Before I dive into any design project, it's crucial that I understand what the brand is all about, why it exists, and who it's for. The Discovery phase ensures that the visuals I create are truly aligned with the brand's essence and target audience. My Brand Discovery process involves 3 important steps: - A kick-off call with the client to learn more about their brand, offers, and audience
- A creative brief to summarize all the info we gather with clear, concise wording
- A mood board to present my proposed creative direction for the brand
This week, I'm sharing with you the creative brief + mood board I put together for Cornerstone's conceptual rebranding project. Click here or on the image below for a video presentation of this week's Brand Discovery process. You may also download the PDF I presented here. |
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That wraps up Week One of this series! I'll be back in your inbox next week to share a few logo concepts (in black & white to start - you'll find out why later on!) As a reminder, here's how this series is structured: - Week One (10/30): Brand Discovery + Mood Board ✅
- Week Two (11/6): Logo Design
- Week Three (11/13): Color + Type Exploration
- Week Four (11/20): Brand Collateral
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💌 Reply to this email and let me know which image in the mood board you think best captures the ideal vibe and aesthetic of the Cornerstone B&B brand! |
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Limited availability in Q4 for brand + web projects. Inquire for details on my design packages, VIP days, and monthly retainers. |
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