Helping women breathe-one closet at a time!
 

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I'm going to give you a wink and a nudge here…
and perhaps a challenge if you're up for it. 
 
 
I just read an article this week on how retail therapy can be good because it releases endorphins and dopamine- it's the thrill that you're looking for and shopping fulfills that. The justification was that we all need things, so let's just enjoy it. 🤨 (This was on a health and wellness website btw!)
 
As someone who has been in hundreds of closets. I can tell you how destructive it is as I watch women come face to face with fallout of retail therapy. 
 
As someone who has lived it. I can tell you that chasing the high of shopping is exactly like drinking, or eating or working too much.  It's an escape. And lest you think I'm coming from a place of judgement, let me tell you, abso-freaking-lutely NOT!
 
You may have heard me briefly share the “revenge shopping” years of 2002-2003 in my life, usually with a smile and and eye roll. That's because we healed from it!  See, Tim and I were commuting between Arlington, VA and NYC. He had gotten a job up in NY in 2001 and I thought he'd get it out of his system and come back to our idyllic tree-lined-small-bungalow-lots of friends-great church community life.
So we figured while he was making a name for himself, we would just commute for a bit.  
 
Not exactly great for a marriage. 
 
When he was out at fancy restaurants with clients-which was literally 70% of his job!- and I was home with a 4 yo eating quesadillas, guess who would get jealous? Frustrated? Guess who escaped from it all by shopping?
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Obviously!
I had the most fabulous closet filled with clothing I loved. And it all fit and mostly for the life I lived. I had way more cute clothes for going out than clothing for being a mom of a 4yo, but whatever.  😜
But it was a bit much, I couldn't have worn it all if I tried. 
 
My mom had a funny saying, “They have more money than sense”.
She was convinced that NYC is where common sense went to die. 
As someone who grew up without, I had swung so far, I was right there in my mom's favorite saying. **shakes head**  I don't even want to think about the money wasted. 
 
If you think I had a revelation about it and changed that deep seeded need to check out from my problems, you'd be wrong. It took a few years. I was aware, I just didn't want to deal with it. It takes a bit of rewiring to get through, but I'm thankful that I did. 
 
Of course a few years after that, life threw me a whole new reason to have angst in my closet. Maybe that'll be the next newsletter…

Marital strife might not be your story, but I want to throw out a couple of things that might make you pause a bit if you have a challenge with retail therapy. 
 
Why You Keep Buying Clothes You Never Wear
 
Making emotional purchases- it's the biggest culprit to the things that are hanging in your closet that you're not wearing.
 
Let's call a spade a spade - emotional purchases are usually fueled by something deeper than just a crummy Monday. 
 
The real issue, my dear, is that dreaded "I" word - insecurity. We all have our own inner voids and feelings of insufficiency that we're desperately trying to stuff with stuff. With clothes especially, there's an innate desire to curate an outer appearance that protects our inner selves. New threads = fierce armor to face the world. We can't help but think, 
"If I look good, I'll feel good too."
 
Here's where it gets tricky, because I wholeheartedly believe 
IF YOU LOOK GOOD, YOU FEEL GOOD! We just need to throttle back on the compulsive shopping that can stem from retail therapy. 
Looking at what could be major contributors to the shopping obsession. We've all found ourselves stuck in the cycle of, “Maybe if I buy this, I'll finally be happy with myself.”  Spoiler alert: It's a lie!
  • Feeling insecure about your weight? Buy something black and slimming.
  • Feeling insecure about your career? Buy something expensive so people know that you’ve made it.
  • Feeling insecure about your appearance? Buy whatever the salesgirl said you looked good in or that IG account said was a “must have”.
Buying new things when we feel bad about ourselves might seem like a way to “fake it until you make it” … but realistically, when we buy clothing that doesn’t represent who we really are, it doesn’t get worn. 
If this becomes your default, you will realize pretty quickly that you have a closet full of clothes and nothing to wear.  And then comes the guilt. And oh boy!-isn't that fun to release!😒
 
 
Not really sure about your own personal style so we are easily influenced by others. 
This can be beyond common, especially when we're influenced at every turn on social media. Before it would be the magazines, TV and the trip to the mall, but now we look at everyone, looking fabulous, going to beautiful places and think- “I want that!”- and we don't take a minute to stop and see if it would 
 
A) Look good on our body. 
B) Work for our lifestyle or
C) Be a piece that feels like us!
 
There is a huge difference between the styles you admire and the styles you actually enjoy wearing.
 
Cue my white button up shirt story I always tell. I think I've purchased 3 or 4 in my lifetime and EVERY time I feel wildly uncomfortable in them. 
 
It's not me. 
 
Style is as subjective as art, music and food. You like what you like. 
There is space in this world for Taco Bell and Del Frisco's Steakhouse and everything in between because we are all wildly different. Let's figure it out so you can stop wasting money and time!

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So what now?
What are your triggers?
Take a second and think—what happens in the moments immediately before you feel the desire to shop? Most of the time you won't catch yourself until after the shopping cart is full, so take that second before you checkout. 
  • Did someone or something upset you?
  • Are you procrastinating-this is when I do most of my scrolling!
  • Are you comparing yourself and the life you have to someone else?
If the urge to buy new clothes is inspired by anything other than an intentional choice to add to your wardrobe, then odds are you are either going to wear it a couple of times or not at all. You’re not in the right headspace so you’ll be easily influenced by scrolling,  sales, shop displays, and “helpful” sales associates.
Walk away my dear. If it really is something you need, you can go back to it.
Which leads me to this.  

PAUSE and PLAN
Pausing means exiting out of that cart before you complete the purchase. Walking away from that shop to clear your head. You're putting some time and space between the urge to shop and the actual buying. It will help you avoid that emotional, impulsive decision. 
 Honestly, I found a little self talk served me well here…"This is not going to make me feel better, I don't need this" and it ended up turning to more gratitude, “I have everything I need, I am completely content with my wardrobe." Sounds hokey, but if you've done any kind of self talk before, it usually does at first. 😉
 
Planning will keep you focused and intentional. Planning on shopping with the list of what is actually missing in your wardrobe will save you time and money like nothing else! 
I'm not here to tell you when to shop, or how often to shop but I can tell you the benefits of being intentional. The checklist in my workbook is a brilliant way to really figure out what you need. 

 
Whew- that was kind of alot!
I know. I felt like it was time to really dig in a bit. If you're feeling overwhelmed with it all, please reach out and I can talk you through some solutions.
 
You can do this!❤️
 
xoxo,
MOnika

 
 
 
 
I'm over on Instagram several times a week if you'd like more encouragement on the Hows and Whys of closets and wardrobes. ❤️
follow  HERE
 
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