Yayoi Kusama spotted (😉) something surprising and used that vision to change the future of art.
Today is the third of our newsletter series devoted to 5 Daily Practices for a More Creative Life.
Practice #3: Spot the Exceptional Information.
Exceptional information is an exception to a rule. It reveals that more can happen in this world than precedent suggests. And when we double down on it— by making the exception the rule—we change the story of the future.
For Van Gogh, the color yellow was exceptional information. His peers used very little yellow in their work, but to Van Gogh yellow had a certain unique power. So he used it generously and with passion. Now his wheat fields and sunflowers are the first thing people the world over think of when they think of art.
Kusama and Van Gogh provide visual examples of spotting the exceptional and doubling down on it, but the movement is consistent among all great innovators. For Madame Curie, for example, the exceptional was radiation seeping from a supposedly indivisible atom. Now electrons power our world.
For Steve Wozniak, the exception was the Altair 8800 microcomputer he saw at the first meeting of the Homebrew Computer Club on March 5, 1975. What others dismissed, Steve could imagine transforming the human/tech relationship. That's the origin of the device you're reading on right now.