I recently shared a “ted-style” talk about a secret of psychology you need to know: the first is best bias. People are biased to like and choose the first wine they taste, the first product they sample, or the first option they encounter. But it's not so simple: as the sequence length gets longer, people are biased to choose the last option. There's a psychological reason to this bias, proven with scientific experiments. See the original article here.

The R3 Wine Consumer Lab is dedicated to using three “R’s” or realities – virtual reality (VR), augmented reality (AR) and physical reality (PR) – to address wine consumer behaviour questions. There will be an upcoming study soon! Click here to create an account to participate in the study, or message me for details at amantonakis@brocku.ca.