Something for you inside

SuRprising science behind wine perception

Newsletter #8

Something special for you inside!

Welcome back, and a genuine thank you for being a part of my community! Missed my last update? Access it here before it's gone.

Whether you're here to explore the latest from my wine lab, captivated by consumer psychology insights, or intrigued by the intricate aspects of selecting the perfect wine, your presence is truly valued.

Follow me @TheWinePsychologist on whatever social platform you use, promising an enlightening journey through the realms of research and consumer psychology!

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Want me to speak at your next event?

The Latest in Psychological Science:

Did you know that wine lovers with a lot of knowledge about wine would perceive a wine gift differently than someone with less knowledge? Research from the Wine Consumer Lab shows that wine experts like to hear hedonic messages about a wine, whereas casual consumers of wine like to hear “you deserve this wine". A pro tip for you to remember when you're buying wine as a gift this holiday season. Read more here.

"Don't become a mere recorder of facts, but try to penetrate the mystery of their origin." - Ivan Pavlov

What's your Favourite wine, toni? is a question I get asked ALL THE TIME. Here's what's in my cellar:

Henry of Pelham Baco Noir - it pairs well with pizza or any tomato-based dish

Cuvée Catherine - for any celebration this holiday season!

Message me with your current fav and you'll be entered into my “fav wine of the month” giveaway contest!

Upcoming Announcements:

I need your help! Yes, you. I'm concept testing an idea and I'd love to hear your input because I value your thoughts. The concept test takes 1 minute of your time and can be accessed here.

Let's Connect and Explore Together on Instagram!

See you at next newsletter,

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Dept of Marketing, Goodman School of Business, Brock University
St. Catharines, ON L2S3A1, Canada