Hey First name / there,

Georgi from Cobot here!

Aren't you excited for another week of SEO? Okay, okay, maybe I'm the only one getting excited… 

 

Probably fixing broken links or editing meta descriptions is not exactly what you imagined you would be doing to build a coworking community, but the reality is people need to see your efforts. And to see your efforts online, people will usually go through Google or other search engines.

 

So, let's jump into the second part of our Coworking SEO Common Mistakes topic, and focus on On-Page SEO. If you missed last week's newsletter ("Common Technical SEO Mistakes Coworking Spaces Make") you can check it out here.

 

A quick refresher: On-Page SEO optimization refers to the work you are doing on specific pages. Technical SEO, on the other hand tackles a website's speed, security, structure, etc… (hey, this can be a nice 3S acronym!)

 

As always, I'll try to explain things as non-technical and simple as possible.

 

 

Common fixes:

• Write actual helpful or informative content, not just empty words. Avoid relying on AI to do all the work, and try to ask yourself before publishing any text: “Would a human actually write this?”. Even better: “Would a human actually READ this?".

There is so much to write about your space and your community, so don't make it sound average or basic (AI-written). It will (on top of leaving a bad impression on your potential customers) reduce your Google rankings.

• Another point is to not overdo keywords. As good as it is to add them to your text, avoid Keyword Stuffing - Repeating the same keyword in a way that feels unnatural. The search engine algorithms are “intelligent” enough to detect this as spam.

 

• Match the content of the page, be it your coworking space's main page, booking page, or a content piece that you wrote.

• Keep titles up to 70 characters and descriptions up to 155 characters.

• Use an active voice and include a call-to-action.

• Don't repeat the same texts for different pages, as search engines will think it's spam.

 

I suggest using Screaming Frog SEO Spider to help you identify these problems. Also, AI tools (I use ChatGPT) are usually very good at writing these descriptions if you provide the page content, but make sure to double-check the length of text as they can't count (yet).

 

• Make sure all images on your website have ALT texts. My recommendation is to use axe DevTools to help you scan your pages and find missing ALT texts, and other accessibility issues (not only does this help you for SEO, you are also helping your coworkers with special accessibility needs, like screen readers 😊). If you want to learn more about web accessibility, we have a full article on that. Check it out here.

• Reminder from last week: Make sure your images are small and mobile-optimized. Use TinyPNG to reduce image size without losing quality..

 

• Add contextual links on related content and pages (for example you can link your “booking” page under your “pricing” one)

• If your coworking space website has a hierarchical structure (as it should), link the parent pages to the child pages (and all child pages to each other)

• If you are writing articles, consider adding a “related articles” section.

 

Tailor some of your content to rank for Featured Snippets on Google as they become more relevant with AI Search recommendations:

Include on your pages clear and concise answers to common queries that your users might search for.

For example “Is your space pet-friendly?”, or “Do you offer a free trial day?”.

The customer-facing Cobot pages, such as logins and bookings, are fully optimized for search engines, mobile devices, and speed.

They are highly customizable and can be displayed on your own domain, improving your brand presence and search rankings.

The topic for next week is:

"Physical Marketing for Your Coworking Space" 🏘️

Reply to this email if you have any questions, disagree with something I said or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.

 

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