Privacy Policy
Last Revised: May 20, 2025
The Lookbook, a service of Shannyn Smith, LLC, d/b/a The Capital Boutique®
This Privacy Policy describes how Shannyn Smith, LLC, d/b/a The Capital Boutique® ("we," "us," or "our") collects, uses, and shares personal information from founders (“you” or “your”) who submit their startup information for inclusion in The Lookbook.
By submitting your information, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use this Service.
Information We Collect
We collect the information you voluntarily provide through the submission form when you apply to be included in The Lookbook. This may include:
- Name
- Contact information (email address)
- Company name and details
- Location
- Investment stage and business information
- Public URLs (e.g., website, LinkedIn)
- Images (e.g., founder headshot or logo)
You may also choose to provide additional, optional fields to share more about you and your company.
How Your Information Is Used
We use the information you provide to:
- Publish your submitted profile without edits or independent verification
- Share your published information with investors through a private, searchable platform
- Communicate with you about your listing, The Lookbook updates, and related visibility opportunities
- Send you our newsletter, The Runway (you may unsubscribe at any time)
- Maintain internal records of participation
While investors are invited and lightly curated by The Capital Boutique, they are not formally verified. We do not guarantee the identity, qualifications, or conduct of any individual with access to The Lookbook.
We will never display your email address or private contact information in your public listing.
Published Data
All information you submit for inclusion in The Lookbook is published as-is and made available to logged-in investor users. We do not alter, revise, or independently verify the information you provide.
You may request to update or remove your listing at any time by emailing shannyn@thecapitalboutique.com.
Data Storage and Security
Your information is stored securely using trusted third-party tools and platforms. While we take reasonable steps to protect your data, no method of transmission or storage is completely secure.
Sharing of Information
We do not sell your personal information. We may share your data only as needed to:
- Operate and maintain the platform using service providers (e.g., for hosting, form collection, and email communication)
- Comply with legal requirements
- Analyze anonymized or aggregated usage trends for service improvement
Cookies and Tracking
We may use cookies or similar technologies to understand how users interact with our platform and to improve user experience. You may disable cookies in your browser settings at any time.
Your Rights and Choices
You may:
- Unsubscribe from emails at any time
- Request that your listing be updated or removed
- Contact us for any questions about your data
- Reach us at shannyn@thecapitalboutique.com.
International Access
The Lookbook is operated in the United States and intended for use by founders located in the United States and Canada. If you access the Service from another jurisdiction, you consent to your data being processed and stored in accordance with U.S. law.
Updates to This Policy
We may update this Privacy Policy from time to time. If we make significant changes, we will update the “Last Revised” date above and notify users as appropriate.
Linked Terms of Service
By submitting your information, you also agree to our Terms of Service, which govern participation in
The Lookbook.
Contact Us
For questions about this Privacy Policy or how your data is used, please contact: shannyn@thecapitalboutique.com.
