How to Create Your Brand Identity 🖌️
I would recommend working with someone from your space or investing in a design agency for your branding.
However, I know not everyone has the budget for that (and that’s okay).
Here’s what you need to get started on your own + some free resources:
• Logo - A simple logo (plus a square version for social and favicons).
TIP: I'd recommend working with a person to do this, as this would be quite a visible part of your branding, but there are also some free tools where you can do it alone (like
Canva's logo maker)
• Color Palette - Stick to 2-3 main colors and 1-2 neutrals. Use them consistently.
Psst: There is a tool for that –
Coolors!
• Brand voice - Friendly? Professional? Playful? Stick to a tone that reflects your space and community.
TIP: You can ask ChatGPT to help you create this.
• Typography - Use consistent typography throughout your physical and virtual communication.
TIP: I would suggest using a Google font: they are free, of high quality, and already embedded in almost all online software.
I would also advise choosing
one font instead of having one for the heading and another one for the body. If you still want to do that, you can check out
Fontpair.
• Images - Decide on the style that matches your space: natural, expressive, minimal, etc.