Today, I want to give you your first step towards optimizing those pages—and it’s not what most people think.
It’s internal linking.
Not just any linking. Intentional internal linking.
Let’s say you’re a service-based business—maybe a photographer, coach, or brand designer—and you’ve got a blog post on “How to Prep for a Branding Session.” It’s stuck on page 2 of Google.
Ask yourself:
➡️ Do you mention branding sessions on your homepage?
➡️ Do you have a services page describing your brand photography package?
➡️ Do you have older blog posts like “What to Wear for Brand Photos” or “Why Your Business Needs Professional Branding”?
All of those are perfect places to link to your ‘almost there’ page.
You’re not linking to link—you’re guiding your reader (and Google) toward more helpful content.
For my product-based shop owners, let’s say you have a product collection called “Fall Wedding Decor” that’s not quite ranking.
Go look for:
➡️ A blog post about seasonal event planning
➡️ A product page where you mention “wedding decor” in the description
➡️ An FAQ that discusses shipping for weddings or custom orders
These aren’t random connections—they’re natural bridges. And they tell Google, “Hey, this page is important!”
Just remember these 3 simple rules when it comes to internal linking:
- Link from pages that already get traffic. (That link carries more weight.)
- Use keyword-rich anchor text. (Say “Fall Wedding Decor ideas,” not “click here.”)
- Only link where it makes sense for your reader. (No forced links just to link!)
Think of your site like a house. Internal links are the doorways between rooms. Don’t leave your best content stuck behind a locked door where no one can get to it!
Next week: I’ll walk you through content updates that turn a “meh” post into a ranking magnet. Stay tuned.
—CJ
