Think fast: what number do buyers care about the most when looking for their next home?

 

 

Would it surprise you to know it's not the mortgage rate or purchase price? 

 

 

When we take off our agent glasses (mine are sparkly, by the way), it honestly makes complete sense. Despite the spooky media headlines about rates and median home prices, people care about how much it's going to hurt each month. So shouldn't we be speaking that language from the get-go?

 

1000 Watt asked 1,000 aspiring buyers how they think about housing affordability. Not surprisingly, they think about it in terms of their monthly payment. Check out the stats:

If I were your coach, I would tell you that it's time to adapt to the language of your audience. Your buyer conversations and consultations need a monthly price calculation tool that you can whip on in real time, like Clint Eastwood in an Old Western whips out his pistol.

 

If you don't know, Fidelity Palm Agent lets agents generate fast, county‑specific buyer and seller estimates. The Monthly Affordability (My PITI) calculator lets you show clients what homes they can afford by plugging in what they’re comfortable paying per month. You’ll see relevant home price ranges, factoring in mortgage and closing costs. It’s meant to simplify buying conversations and make affordability real-time and visual.

Download the app and check it out yourself. Use it in your next buyer conversation. If it doesn't bring you value, then delete it. But at least see what it can do for you and the buyers you're helping.

 

Get to work!

PS - I wanted to make sure you knew about this FREE 8-week AI training open to all agents in the industry. No cost. No pitch. No recruiting. Just real tools, real training, and real results.

 

Starting Sept. 30, join Jason Pantana, Drew Thompson, and Dusty Oglesby Coaching for hands-on AI strategies to help you:

 

✅ Close more deals

✅ Market smarter

✅ Build momentum in today’s market

 

I started a podcast for that and more of those nasty (but common) conditions that plague real estate agents and other business owners. Don't stay in that frame of mind! My operations director (Kelcie) and I use each quick episode to cover how you can overcome those icky mindsets and achieve your goals.

 

Last time, Kelcie and I went deep on Mindset Reset. Agents that are burntout, lacking hope, and need a mindset reset can listen and learn now. 👇🏼 We gave you a 3-part frame work that you can Take and RUN with. What's stopping you?

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️