Step into the Twilight Zone with me for a moment…

Imagine walking up to the front door for a listing appointment. 

 

You're dressed in your favorite “I'm the perfect agent for you" outfit, and your hair is done just right. Your shined shoes are tap-tap-tapping against the walkway as you approach the home. You're rehearsing the script you've been using since before rates saw 5%.

 

The front door opens, but it's not just the homeowners at the entryway. 

 

There's an agent, listing materials in hand, who looks JUST LIKE YOU, making their way out of the house. I'm talking carbo-copy: same outfit, same hairstyle, same shoes, same material. The only difference is their name tag. You're all creeped out.

 

Okay, come back into the real world with me. 

 

This is how some of you are showing up in inboxes, and it's just as awkward as it would be in real life. Let me show you 👇🏼

 

I got these emails from two different people at the same time last week. The contents are EXACTLY the same, all the way down to the apple strudel recipe (it's probably from a preferred title company or service that writes email newsletters for agents).

Listen, I'm not trying to hate on those services. But I'm not going to withhold the truth either:

 

Those stock emails contribute to the issue that buyers and sellers are reporting… most agents are the same. They can't determine how one is better than the other. In other words, your value is being diminished. 

 

If you were at Tom Ferry's Success Summit this year, you know that I preach…

So, if you're using a service to write your newsletter or if you aren't writing one at all, I've got what you need to make a personalized, easy-to-automate weekly email to your database. 

 

Thanks for sticking with me. Keep reading.

 

His ChatGPT prompt and process are out of this world 🪐, and he's been kind enough to share it with me. I'll share the prompt, but you'll want to download the SOP to get the full scope of how to implement this process.

 

Remember: this prompt is tailored to Mike's business. He's killing it with video, so he's included that in his emails. Use this prompt as a jumping-off point – tweak it to make it fit your business. 

 

See what Mike's doing on social media 🤳🏼

 

 

 

 

 

 

When provided with video titles and YouTube URLs, create the complete HTML template ready for email platforms.
 

⚡ Now take it and run with it!

🤖 AI in our Industry

 

PS - I wanted to make sure you knew about this FREE 8-week AI training open to all agents in the industry. No cost. No pitch. No recruiting. Just real tools, real training, and real results.

 

Starting Sept. 30, join Jason Pantana, Drew Thompson, and Dusty Oglesby Coaching for hands-on AI strategies to help you:

 

✅ Close more deals

✅ Market smarter

✅ Build momentum in today’s market

💪🏼 Listing Edge

 

🚨 I'm hitting the stage at Listing Edge, alongside three of the biggest names in real estate. This is your chance to learn exactly how the top pros are stacking listings in 2025—with smarter marketing, sharper follow-up, and killer presentations that win.

 

Ready to fill your pipeline? Don’t miss it. I'll be at the following cities:

🎙️ Stuck in impostor syndrome or stopped at procrastination station?

I started a podcast for that and more of those nasty (but common) conditions that plague real estate agents and other business owners. Don't stay in that frame of mind! My operations director (Kelcie) and I use each quick episode to cover how you can overcome those icky mindsets and achieve your goals.

 

Last week, we spoke with team leaders of the Slocum Home Team, rockstars Nick Slocum and Jon Tetrault. In our 10th episode, Jon and Nick pull back the curtain on their role play culture, re-certification process, custom training systems, and the Buyer’s Toolkit that’s leveling up their agents. If you’re leading a team or planning to, you’ll want to take notes—and then take action.

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

** This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**