I was minding my own business the other day, scrolling through my inbox and clearing out junk, when I noticed a potential threat building up for agents that's hiding in plain sight.

 

 

I was sent compelling emails from THREE separate entities, all inviting me to see what my home was worth and how much cash-money I had available to make my dreams come true. 

 

Their messages weren't weak sauce, either. “Use your home's equity to bring your kitchen into the modern era,” and “Your home's equity could be your ticket to your next epic vacation” were strategically placed in an eye-catching email with a clear call to action to bring my home's worth to my fingertips in seconds. 

If I'm getting these emails, I know my database is too. 

 

But here's the thing: I don't feel threatened. Not one bit. However, some of you definitely should. I'm worried about the agents who aren't sending out value-packed home equity updates to their people on the regular.

 

Does that sound like you? Don't worry, Coach Kristi is here to help ;). Keep reading for a home equity email that will set you apart from the competition flooding inboxes.

These big-box emails are generic. Yours can be hyper-personalized.

Local, relatable stories that build trust and authority.

 

You don’t need to be fancy.
You just need to be present.

 

Don't start from the ✨ Use my plug-and-play template to start sending value-packed emails like this to your database.

I've given you the tools (and hopefully a fire under your butt) ⚡ Now take it and run with it!

💪🏼 Listing Edge

 

🚨 I'm hitting the stage at Listing Edge, alongside three of the biggest names in real estate. This is your chance to learn exactly how the top pros are stacking listings in 2025—with smarter marketing, sharper follow-up, and killer presentations that win.

 

Ready to fill your pipeline? Don’t miss it. I'll be at the following cities:

🎙️ Stuck in impostor syndrome or stopped at procrastination station?

I started a podcast for that and more of those nasty (but common) conditions that plague real estate agents and other business owners. Don't stay in that frame of mind! My operations director (Kelcie) and I use each quick episode to cover how you can overcome those icky mindsets and achieve your goals.

 

Last week, we spoke with Jack Cote, leader of NV Home Team, about extreme ownership and servant leadership. He brought us back to what matters (and what works) in this market. You won't want to miss this one.

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

** This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**