Most agents think they’re chosen for their charm, their hustle, or their price.

Turns out, none of those even made the list.

 

Over 2,000 sellers were asked what mattered most when hiring an agent.

🙅🏼‍♀️ Not commission.

🙅🏼‍♀️Not marketing budgets.

🙅🏼‍♀️ Not clever slogans.

 

What they cared about (and I mean really cared about) came down to 🖐🏼five things.

 

Ready to build trust where others burn it?

Let’s break it down. 👇🏼 (psst! I'm giving you a free template to help with #2)

Speed is the new loyalty. When someone reaches out, they’re not testing your knowledge—they’re testing your availability.

⚡Take it and Run move: Create a same-day response rule. Use quick video replies when you can’t be there in person.

 

Proof beats promises. Anyone can say they’re good. You show it.

⚡Take it and Run move: Add one visual proof point to your next consult.
(We made this easy— check out the free Canva “We Succeed Where Others Fail” template below)

 

Stop being the tour guide. Be the translator. Your job isn’t just to open doors—it’s to explain what’s happening behind them. What earns trust is interpreting the market.

⚡Take it and Run move: Share absorption rates by neighborhood. Provide off-market/coming soon lists. Use rent vs. buy calculators.

 

People don’t hire perfect; they hire familiar. When you adapt to how they listen, they’ll start to trust what you say.

⚡Take it and Run move: Ask every new client, “How do you like to communicate?” Then match their rhythm.

 

Google is your first impression. Before they meet you, they already have.

 

⚡Take it and Run move: Audit your online presence this week. Would you hire you?

Consumers told us exactly what they want:

Your choice: fight it, or align with it.

 

Remember: Agent is the job. Advisor is the value. Consumers have told us what matters. Now, it’s your move. You can fight it, or you can adjust.

 

PS! Don't forget to grab your free Canva template of the “We Succeed Where Others Fail” proof of success piece. 👇🏼 Add it to your Listing Presentation or use it in an Expireds campaign. 

🎙️ Stuck in impostor syndrome or stopped at procrastination station?

I started a podcast for that and more of those nasty (but common) conditions that plague real estate agents and other business owners. Don't stay in that frame of mind! My operations director (Kelcie) and I use each quick episode to cover how you can overcome those icky mindsets and achieve your goals.

 

Last week, we spoke with Jack Cote, leader of NV Home Team, about extreme ownership and servant leadership. He brought us back to what matters (and what works) in this market. You won't want to miss this one.

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

** This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**