Did you watch the recent CTV National News coverage of changes in wine sales? We talked about how a simple shift in global trade can change what you reach for, and how that’s helping Ontario wineries right now.
Why?
There’s a psychological reason we all buy local when global stories make headlines: It’s about how our choices express who we are. It's about identity. Your identity is a subtle influence to your wine choices, whether you know it consciously or not. So next time you're reaching for a bottle in your local wine shop, remember this story.
