One of my coaching clients, Eric Pike, said something on a recent call that stopped me.
He shared the simple mantra he uses to train his ISAs, and honestly, it works for anyone in real estate:
Energy. Focus. Ask.
That’s it.
Each week, Eric drills in one word at a time:
- Energy — Show up with confidence and intent. People can feel it, even through the phone.
- Focus — Be fully present. Listen to what’s being said and what isn’t.
- Ask — Don’t dance around it. The opportunity comes when you actually ask for the appointment.
It’s wild how often agents skip the last one. We follow up, chat, and nurture… but we forget to ask.
And the irony is that when we finally do, most people say yes.