While Instagram can be a time-sucking vampire, it has the occasional gold-nugget video that blows me away. 

 

In one reel, I heard about the business connections that nobody talks about: that the founders of Barbie and Hot Wheels were married, the creators of Adidas and Puma were brothers, and a handful of employees at PayPal left to start companies like Tesla, YouTube, Yelp, LinkedIn, and Palantir. 

 

You might be wondering why this matters, and you're about to close this email. Just trust me. Keep reading. 

 

Those people are what we call magnets. 

 

Think about an actual magnet for a second. It not only has the power to lift multiple pieces of metal on it's own, but also has the ability to magnetize metals, so that those too can attract other metals without even touching the real one!

There are people out there who can do the exact same thing! Being around them expands what your reality could look like.

 

When you have a big goal for yourself, it can also be a limiting belief about what you can achieve. What if your big goal is really only 25% of what you could really do? That's why you need to go find yourself a magnet. 

 

Magnets make amazing things happen.

Magnets influence others to be a part of the dream. 

Magnets lift you up when your willpower is depleted.

 

A magnet is someone whose belief is so solid, so grounded, that it changes what feels realistic for everyone around them. They don’t convince you. They don’t hype you up. They just operate at a level that resets your internal bar.

 

That’s what happens when you spend time around big thinkers.
Your standards shift.
Your decisions change.
Your actions get cleaner and faster.

 

Not because you’re trying harder — but because your sense of what’s possible expands.

1. Audit your circle.
Write down the five people you spend the most time learning from. Be honest about whether they raise your standards or reinforce comfort.

2. Identify the gap.
Look at where you want to be in 12 months. Now ask yourself who already lives at that level. That gap points you to your next room.

3. Get closer on purpose.
Join the room. Attend the event. Book the call. Say yes to the environment that stretches you. Proximity beats motivation every time.

4. Borrow belief before you have it.
You do not need full confidence to move forward. You need exposure to people who already believe it’s possible.

5. Raise your personal standard.
Pay attention to how magnets operate. Their pace. Their decisions. Their follow-through. Then match it.

Speaking Season is here! I'll be on stage with Tom at the following Edge Events, where we take you behind the scenes of what’s really working to win more deals and scale your business. The Edge was designed for committed agents looking to maximize their efficiency and adapt their systems for today’s environment. You’ll learn cutting-edge strategies for attracting buyers and sellers, AI automation, closing deals faster by leveraging the data consumers care about today, and controlling the narrative in your hometown. Just one day is all it takes to master the skills, confidence, and knowledge to make you a listing leader in  your city.

These are just the cities I'll be in! Check the full list for your area. 👇🏻

🎧 Feeling stuck, scattered, or second-guessing yourself?

The Take It and Run podcast is built for that moment. Each episode gives real estate agents and business owners clear moves they can use right away, not hype and not theory. Kristi and Kelcie break down the habits, decisions, and discipline that lead to more confidence, more consistency, and more appointments. Press play, take one idea, and run with it.

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

** This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**