If content feels exhausting, overwhelming, or like one more thing on your list… this is for you.

 

Most agents don’t struggle with content because they’re bad at it.

They struggle because they’re trying to reinvent the wheel every time they post.

 

 

When you know exactly what types of content to create, showing up gets easier (and consistency stops feeling like burnout).

 

So let’s simplify it!

 

Here are the 3 content buckets every agent needs to attract clients without living on social media.

 

This is the content that answers questions and positions you as the guide. Think:

You don’t need to be the loudest. Just clear and consistent.

 

⚡️Mini Take it and Run:

Write down 5 questions clients ask you all the time.
Each one = a post.

 

People don’t hire content machines—they hire humans. This bucket shows:

This is where trust turns into loyalty.

 

⚡️Mini Take it and Run:

Share one “real life” moment this week: a lesson, a win, a struggle, or something that made you laugh.

Connection beats perfection every time.

 

This is where you invite people to take the next step. Examples:

If you never ask, people won’t assume.

 

⚡️Mini Take it and Run:

Create one post this week that clearly says who you help and how.

 

👉 Pick ONE bucket per week.
👉 Post ONE piece of content from that bucket.

 

That’s it.

One post.
One bucket.
One step forward.

 

 

You don’t need to post every day. You don’t need to dance, trend-hop, or overshare. You just need a system that supports you, not one that drains you.

 

That’s how content starts working for you.

Speaking Season is here! I'll be on stage with Tom at the following Edge Events, where we take you behind the scenes of what’s really working to win more deals and scale your business. The Edge was designed for committed agents looking to maximize their efficiency and adapt their systems for today’s environment. You’ll learn cutting-edge strategies for attracting buyers and sellers, AI automation, closing deals faster by leveraging the data consumers care about today, and controlling the narrative in your hometown. Just one day is all it takes to master the skills, confidence, and knowledge to make you a listing leader in  your city.

These are just the cities I'll be in! Check the full list for your area. 👇🏻

🎧 Feeling stuck, scattered, or second-guessing yourself?

The Take It and Run podcast is built for that moment. Each episode gives real estate agents and business owners clear moves they can use right away, not hype and not theory. Kristi and Kelcie break down the habits, decisions, and discipline that lead to more confidence, more consistency, and more appointments. Press play, take one idea, and run with it.

😲 Don't sleep on these offers!

 

 

Use my code KRISTI30 for 30% off. Applies to monthly AND yearly memberships.

 

How to do it:

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

** This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**