Who put the Ram in the Rama Lama Ding Dong?
 
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Barry Mann, if you must know. 
 
But for a long time I thought it was my dad. He was always listening to oldies but goodies and he sang this one to me a lot. It’s one of my favorite memories and this week we’re talking about RAM—specifically random acts of marketing.
 

 
TLDR: RAM
 
  • What is RAM?
     
  • Intentional marketing vs RAM
     
  • The RAM trap and why it's a problem
     
  • How to identify and fix RAM
     
  • Support for untangling RAM
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What is RAM?
 
Random Acts of Marketing (RAM) are disconnected actions that don’t actually move your business forward.
 
  • They feel active.
  • They feel urgent.
  • Productive!
 
But they’re just another form of shiny object syndrome and absolute kryptonite for ADHD business owners.
 


Marketing Vs. RAM
 
Intentional marketing is not as exciting as RAM, but it's way easier. And why not let things be easy?
 
Marketing:
one clear goal
fully integrated
leads to action
 
 
RAM:
feelings/vibes
disconnected
no direction


The RAM trap
 
Especially for ADHD business owners, RAM type marketing makes a lot of sense.
 
It helps with anxiety 
Doing something feels better than pausing with uncertainty
 
Gives you dopamine 
New ideas feel better than finishing old ones
 
Feels safer: 
You can avoid choosing a strategy that might be wrong  

 
All things your brain is like…
hell yes, more of this please.
 
But there's hidden costs.
 

Why RAM is a Problem
 
RAM seems almost benign. Just a couple fun add-ons to your marketing effort, right? 
 
It looks and feels productive
But it’s derailing your 
efforts, energy, and impact
 
 
Ways it shows up:
 
  • Hopping on a new platform because everyone else is going there
     
  • Optimizing inconsequential details because big decisions feel terrifying
     
  • Starting a new lead magnet not marketing the one you already have
It’s like alphabetizing your spice rack instead of just seasoning the chicken.
 

And here's what happens:
  • Your message resets from zero every time.
     
  • Your audience is confused about what you do.
     
  • And you stay busy AF without any return.
 
After awhile, RAM makes it seem like marketing just doesn’t work for you. And that makes it even harder to deal with.
 
It's a hell of a feedback loop.
 


Identifying RAM
 
Ram is sneaky AF. 
 
So how do you know if what you're doing is RAM?
 
Ask: 
  • What/who is this content/offer/etc for?
  • Where does this lead someone next?
  • Is this aligned…or just today's vibe?
     
That should give you a pretty good idea. And it creates a pause to bring your marketing activities back into alignment. 

RAMmed—Not Damned
 
RAM isn't a moral failing. And it doesn't mean you suck at marketing. 
 
It makes a ton of sense for how your brain is wired. 
 
But you're running in 10 different directions and it isn't sustainable. 
 
Marketing that builds on itself, compounds, and increases trust over time — that's sustainble. Maybe less shiny, but sustainable. 

 
Struggling with RAM?
 
That's what my market map is designed to deal with. We bring all your loose ends together for marketing that makes sense.
 
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I'll see you soon.
Until then…
 
Keep the RAM in the Rama Lama Ding Dong—not your marketing.
 
Neurodivergently Yours🍄
Alex


P.S. 
Got questions? Just wanna say hi? Please do. I love hearing from you and I read and respond to every email. 
 

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