Quitting your podcast is extremely common. According to
The Podcast Host, 1 in 3 podcast creators have quit, and they have good reasons for that:
30% say they’re struggling to grow an audience.
25% cite a lack of time as their main reason.
23% say they’re putting their podcast on hold because of financial difficulties or an inability to monetize their podcast.
22% have one word to say: BURNOUT.
You’re completely within your right to give up on your podcast. Sometimes, quitting can be the healthiest thing you do for yourself, as we clearly saw in my story.
There’s no shame in cutting things from your life to make room for other things you really want to do, and it might just be that you’re no longer invested in your podcast.
However, if you still are, and the mere thought of quitting breaks your heart or feels wrong to you, I'm gonna discuss each of these problems along with potential solutions.
1. Your podcast is struggling to grow.
Problem: You’re putting in so much time, effort, and blood-sweat-tears into your podcast. Maybe you’re even spending money on it, and it’s just not growing.
Every week, you publish an episode, and you feel a sinking feeling of dread when you open the analytics because you know what you’ll see: the same 13 people showing up to listen.
Solution: Yes, podcasts take time to grow, and unless you had already started with a large, faithful audience, this growth can be slowwwwww.
But there are easy and simple things you can do to speed things up a bit and start seeing momentum.
For starters, you can optimize your podcast for SEO by including a keyword in your podcast name and rewriting your episode titles. I discussed this strategy
here, if you want to see how it’s done.
You can also use Riverside Magic Clips to promote your podcast — all they take is a bit of tweaking and, boom, you have reels. I discussed this strategy
last week!
And while this one is a lot more time-consuming, it also produces the most growth: you can go on a podcast tour and be a guest on other people’s podcasts so that new audiences discover you.
And if you feel like your podcast content itself is the problem and your podcast is boring, you can listen to
my episode for Point of the Story where I talk about exactly that!
2. You feel like you don't have time.
Problem: If you’re a podcaster subscribed to this newsletter, you probably have an online business and a million other things going on.
And on top of that, every week you have to plan your podcast, coordinate with guests, record an episode, edit the episode, write the shownotes, schedule the episode, and promote it on social media!
Podcasting is undeniably a timesuck.
Solution: Simplify your podcast.
What if you follow a biweekly release schedule instead of weekly? That way, you have one “behind-the-scenes” week where you plan, record, and edit, and one “on-the-stage” week where you publish and promote your episode.
Another idea is to record more solo episodes instead of guest interviews. Having guests on your show takes time (scheduling, research, follow-up) and usually means longer episodes (which amounts to more editing). But you are fully in control of solo eps, and you can even batch them to save time.
Also, have you considered producing shorter episodes? A 10-minute episode takes so much less time than a 60-minute episode. And it can be just as effective! Check out
my client Gemma’s podcast for an example!
Sometimes we make things more complicated than they have to be. I bet if you DM me or reply to this email with your situation, I can help you come up with a tweak to your podcast workflow that will save you a ton of time! (Seriously, write to me if you need help!)
3. You're not making any money from your podcast, or you can't afford to keep it.
Problem: Sometimes, outsourcing all the editing and marketing tasks would solve most of your problems, but this comes at a pretty steep monthly price, and that might not be in the budget for now.
And it’s not in the budget because you’re not making any money from your podcast!
Solution: Forget sponsorships, brand deals, and merch. If you’re a business owner, start promoting your own services and offers in your podcast!
If you host on
Captivate.fm, you can even dynamically insert your own ads, which you record yourself and monetize that way. Make your podcast part of your funnel!
4. You're burned the fuck out.
Problem: Maybe you started a podcast without making space for it, and now you feel like you’re drowning in work.
Solution: Take a good, hard look at everything else you do. Is there something you could eliminate to make room for your podcast?
Or what if you just take a break right now, rest, do some planning, batch some episodes, and then return much more calm and re-energized?
Whatever the case may be, there is a solution for you!
If you’re struggling to find it and need an expert opinion, pleeeease don't hesitate to write to me.
I’m on a mission to save more podcasters from burnout and help them create a sustainable workflow. 💛