The agents who win in this market are not the ones who know the most statistics.

They’re the ones who know how to translate the market into conversations.

 

Because data doesn’t create deals.

 

And right now, the market is creating a huge opportunity with buyers.

 

Two years ago buyers were fighting through multiple offers and impossible competition.

Now?

 

Buyers have something they didn’t have before:

• More options
• More negotiating power
• More time to decide

 

And here’s the opportunity most agents are missing…

Those buyers who stopped responding last year didn’t disappear.

 

 

They paused because the market felt impossible.

But now the conversation has changed.

The 3 Buyers Hiding in Your CRM

Look for people who:

 

 

They said things like:

Well… things have changed.

 

 

Many assumed the numbers wouldn’t work.

But today we’re seeing:

They may just need updated numbers.

 

 

Think about people who told you a year or two ago:

Those conversations are incredibly easy to restart.

 

You don’t need a long explanation.

You just need a conversation starter.

 

Try this:

"Hey [Name], quick question. Have you seen how much inventory has increased recently? Buyers actually have more options and negotiating power right now than they did last year. Would it be crazy to take another look at what’s available?"

 

Or this:

"Hey [Name], something interesting is happening right now. Homes are selling at about 97% of asking price, which means buyers are negotiating again. Would you want me to send you a few homes where sellers might be flexible?"

 

Or my personal favorite:

"Hey [Name], random question. If the right home came on the market and the numbers made sense… would you still consider moving this year, or has your timeline changed?"

 

No pressure.

No pitch.

Just a conversation.

Today, open your CRM.

Choose 3 buyers

Send one of these messages today.

 

That’s it.

 

Because in this market, the agents who win will not be the ones waiting for the market to change.

 

They will be the ones starting the conversations first.

And next week, we’ll talk about what this market shift means for sellers (and why strategy matters more than ever).

 

Take what you learned.

And run with it.

🎧 Feeling stuck, scattered, or second-guessing yourself?

The Take It and Run podcast is built for that moment. Each episode gives real estate agents and business owners clear moves they can use right away, not hype and not theory. Kristi and Kelcie break down the habits, decisions, and discipline that lead to more confidence, more consistency, and more appointments. Press play, take one idea, and run with it.

😲 Don't sleep on these offers!

 

 

Use my code KRISTI30 for 30% off. Applies to monthly AND yearly memberships.

 

How to do it:

Speaking Season is here! I'll be on stage with Tom at the following Edge Events, where we take you behind the scenes of what’s really working to win more deals and scale your business. The Edge was designed for committed agents looking to maximize their efficiency and adapt their systems for today’s environment. You’ll learn cutting-edge strategies for attracting buyers and sellers, AI automation, closing deals faster by leveraging the data consumers care about today, and controlling the narrative in your hometown. Just one day is all it takes to master the skills, confidence, and knowledge to make you a listing leader in  your city.

These are just the cities I'll be in! Check the full list for your area. 👇🏻

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

** This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**