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The thing I did in college that changed everything 
Part 2 of 3
I'm doing something a little different this month as I bring back my newsletter! This is part two of three for this story. Make sure you check back each week for the full story!
 
And if you missed last week's email, here's the short version: I joined the Filipino Student Association in college. I'm not Filipino. And I had absolutely no idea what that decision was going to mean for my life.
 
(You can catch up on Part 1 here )
 
I could have just attended the FAASSU meetings casually.
 
Show up to be a supportive friend, grab some lumpia, and go home. I think that still would have helped my friend feel more understood and connected because we'd be doing it together.
 
But somewhere along the way, I stopped being a visitor and became part of it.
 
It really happened when FAASSU started preparing for their annual Pacific Cultural Night (PCN). It's a night of traditional performances of song and dance.
 
At some point during the planning, it became known that I was a dancer, and since my friend was the kind of friend who really enjoyed throwing me into new situations, he signed me up to participate in one of the hardest traditional dances: the Tinikling.
 
For those who don't know, Tinikling is a traditional Filipino folk dance. Two people tap and slide bamboo poles on the ground while dancers step between them in rhythm, moving faster and faster. It is athletic, precise, and demands that you be fully present; otherwise, you will absolutely get smacked by a bamboo pole (and there were many practices when this happened, and the bruises were proof).
 
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Picture above is from the 2013 PCN performance which was my second year performing with the group. 
 
Fast forward, I ended up loving it and building a bond with the other performers so much so that I performed with them again for the next year's PCN.
 
Here's a link to me performing for those really invested in the story 😂 
(I'm a part of the 2nd duo from the right, clapping the bamboo sticks first, and then I switch to dancing in the second half of the dance)
 
By the end of the three years in the group, I wasn't just a visitor anymore.
 
And this brings me to what I've been thinking about since I started writing this series.
 
There's a version of my college experience where I walked into that first meeting, felt a little out of place, and quietly talked myself out of coming back. Where I stayed on the edges just long enough to say I tried it, and then moved on.
 
But if I did that, I would have missed everything.
 
Yes, I would've missed out on learning a really cool dance and the amazing friendships, but I would have missed out on something even bigger that came after. And I'll tell you what that is next week 👀
 
All of it required that I didn't just show up. It required that I go all in on something before I could see where it was going.
 
And here comes the ~Pinterest connection~
 
This is the part of the Pinterest strategy that I think gets undersold.
 
Most conversations about Pinterest focus on whether to start. Should I be on Pinterest? Is it worth it for my business? And those are fair questions because they're exactly what a strategy call is for.
 
But the business owners who see the biggest results are the ones who stick with it even when they don't see the results right away.
 
Pinterest compounds.
 
A pin you create today might drive consistent traffic six months from now.
 
A strategy you build this quarter might not show its full impact until next year.
 
The platform rewards depth and consistency * before * you see the payoff in a way that most social media simply doesn't.
 
But that means there's an uncomfortable middle period. You're putting in the work. You're not seeing the payoff yet. And every instinct you have is saying maybe this isn't working, maybe this isn't for me, maybe I should pull back.
 
The people who make it to the stage are the ones who stayed in the room when they could have left.
 
I don't know what your version of "staying in the room" looks like for your business right now.
 
Maybe it's Pinterest. Maybe it's something else entirely.
 
But if you've been standing in that doorway, curious, a little unsure, doing the mental math on whether this is really for someone like you, I'd love to have that conversation with you.
 
A strategy call is 60 minutes to look at your business specifically and figure out what adding Pinterest to your marketing strategy could actually mean for you.
 
Next week is Part 3
And it's probably the most personal of them all. It's about how all of this is connected to my husband and our love story.
Full story coming to your inbox next week 🫶
Take what you need, leave the rest
Sarah
OBM + Pinterest Manager
 
 
A Peek at My Week
 
Things that are saving my life right now: I don't even know you guys… we are on week three of the kids being sick sooo I'd say my afternoon olipop is bringing me a glimmer of joy each day 😅😂
 
What I did for me this week: I started reading Yesteryear!
 
What I’m working on: I'm updating my website copy with BTL Copy's DIY Copy Guide and my website design with a template from my lovely client, Blooming Design Co. Exciting things coming!
 
AAPI MONTH HIGHLIGHT
May is Asian American and Pacific Islander (AAPI) Heritage Month. The former teacher and former member of FAASSU (Filipino American Association at Sonoma State University) can't pass up the opportunity to highlight AAPI businesses and resources.
 
Mam's Books is an independent Asian American Bookstore in Seattle's historic Chinatown International District. You can follow them on Instagram and they share how you can order online and support them on their website. Explore books written by AAPI authors and consider supporting them with your next purchase. 
 
They have a good roundup on sale, so definitely worth checking out if you're looking for new books this month! You can also use my referral link to get 20% off (idk if it stacks with the AAPI discount because I'm not a true influencer lol)
 
Some of My Book Recommendations
If you love a cozy mystery, check out the Tita Rosie's Kitchen Mystery series written by Mia P. Manansala. The first one in the series is Arsenic and Adobo
 
If you're in the mood for an emotional memoir, Crying in H Mart by Michelle Zauner is a really moving and had me sobbing by the end.
 
And if you're like me and like learning about cultural and social experiences, I recommend The Latinos of Asia by Anthony Christian Ocampo.
 
How to Work Together This Summer
Need support with Pinterest? Here's how I can help:
→ 60-minute strategy call
→ Pinterest account audit or set up
→ Pinterest Management - Booking for June and beyond
 
If you want to see results with Pinterest in 2026, now is the time to get started! Lay the foundation now in preparation for the back-to-school season!
 
Check out my website to learn more, or reply with your questions. I'm always happy to chat about all things Pinterest! 😍
 
 
If you want to elevate and simplify your client experience, here are my affiliate links. 🫶
 
The Pacific Northwest
Seattle, Wa 98022, USA