First of all, you NEED to check out our latest Claude for Agents tool. 

 

Zillow, Redfin, and Homes.com gave me three different prices for the same house — and not one of them has ever set foot inside it. Here's the system I use to turn that into a real conversation with my past clients (and become the agent they call for everything, not just when they're buying or selling).

 

Every one of your past clients has already looked up their home's value online — and they're forming opinions off numbers that are wrong. This is an operations system that meets that curiosity head-on: you load your past clients once, Claude looks up Zillow, Redfin, and Homes.com for you, builds a clean branded card for each one, and you send it with a short personal note. No "just checking in" — a genuine, high-value reason to reach out. 

 

Watch today and subscribe so you never miss a video!

 

Last week I showed you what 1,000 recent sellers said your job actually is. This week, the uncomfortable part: how they graded the work.

 

 

Most agents see that number and feel good. Don't.

 

Flip it. 42% said only "somewhat well." Another 7% said poorly. For one of the jobs sellers care about most, that's nearly half your clients walking away underwhelmed.

 

And it gets sharper. Remember: 30% of sellers said marketing was your number one job. They hired you for it specifically. Of those sellers — the ones who cared most — only 47% rated their agent "very well."

 

Read that again. 

The sellers who care most about marketing grade you the hardest. They notice the gaps. The missed tactics. The quiet weeks. "Good enough" marketing loses your best clients first — and your best clients are your referral engine.

 

Here's the twist, though: when sellers who rated their agent poorly explained why, almost none of it was about tactics. It was effort. Communication. Follow-through. The work usually isn't the problem — the perception of it is. Agents do the work. Sellers don't see it.

That's actually good news! You don't need a longer checklist. You need to make the invisible visible. (for my fellow Harry Potter fans, you need to take off that invisibility cloak!)

Run the honest self-audit. If your last three sellers rated your marketing today, what would they say — and why?

 

Be specific.

Then build one fix: a simple weekly seller update that translates what you did into reach, exposure, and buyer response. Not "I posted your home on social" — but what it reached and what it pulled. They can only value what they see.

Don't write that weekly update from scratch. Have Claude translate your activity into impact.

Every Friday, brain-dump what you actually did on the listing — bullet points, messy is fine: "posted 2 reels, 14 showing requests, open house had 22 groups, price feedback from 3 buyer agents, Zillow views up."

 

Then paste it into Claude with this prompt:

 

Sixty seconds later, you have an update that makes your invisible work visible — the exact thing that separates "somewhat well" from "very well." Save the prompt, reuse it every Friday, and the quiet weeks disappear.

🎦 Join our AI Ask Us Anything - FREE WEBINAR

Most agents know AI could save them hours a week. Far fewer know exactly where to start.

So we're skipping the theory.

 

On Friday, July 10 at 9AM PT, I'm joining Merrill Jencks and Mike Renick for a live AI Ask Me Anything — one hour, no agenda, just real answers to the real questions agents are asking about putting AI to work in their business.

 

Listing copy. Lead follow-up. Appointment prep. Automating the busywork you keep putting off. If you've wondered whether it's worth your time, bring the question and we'll answer it live.

 

Free, on Zoom, 60 minutes. Register below — and come with your toughest one.

Don't forget to watch our latest Claude for Agents video!  👇🏼

🎧 Our latest Take It and Run Podcast episode is gaining traction!

Most real estate agents are using AI completely wrong. They're stuck in ChatGPT, dabbling in Claude, and thinking they're "current." On this episode of Take It and Run, we sit down with Mike Renick — former General Motors global information officer turned top-producing Florida agent — who went ALL IN on Perplexity Computer and is now generating 10 pieces of content a day, automating his entire CRM follow-up, and closing more deals while spending LESS time at the keyboard.

😲 Don't sleep on these offers!

 

✨ This is my favorite tool for social media creation + scheduling!

Blotato is the GOAT. Start using it today!

 

Use my code KRISTI30 for 30% off. Applies to monthly AND yearly memberships.

 

Social media automation for the mortgage & real estate industry. One tool. Totally compliant. 

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

**This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**