First of all, you NEED to check out our latest Claude for Agents tool. 

 

If your listing is priced right to the comps and it's still sitting, the problem usually isn't the price — it's the preparation. In this video, we walk through the exact workflow we use to prep for a listing appointment: how we get Claude to do the research and analysis, how we feed it the local knowledge no algorithm has, and how it all becomes a customized CMA plus an internal agent brief that preps me for every objection before we walk in. Because no model on earth knows that the neighbor is running a salvage yard. You do. 

 

This whole system exists to get what you know onto the page and in front of that seller. 

 

Watch today and subscribe so you never miss a video!

The 9 things I do to make Summit pay for itself.

The Tom Ferry Success Summit is coming.

 

And I'll be honest with you — I've seen agents spend thousands of dollars, fly across the country, sit in the room for three days, and come home with nothing but a stack of business cards they never follow up with and a notebook full of ideas they never implement. Sad!!

 

 

Here's my exact playbook. Nine things — before, during, and after — that turn a conference into real business.

 

🛫 Before you get on the plane:

1. Show up as a familiar face, not a stranger.
If you're a Tom Ferry coaching client, get into the Facebook communities now — the Referral Community, Core, and Elite. Comment, post, introduce yourself. If you're not a coaching client, find Tom Ferry and the other speakers (psst, I'm one of them 😁) on social media and start engaging. Either way, the goal is the same: don't walk into day one as a stranger.

 

2. Build your connection list ahead of time.
Don't wander in hoping to bump into the right people. If you're a coaching client, use Revii to search for agents in your feeder markets and reach out before the event. If you're not, do the same research manually on LinkedIn or Instagram. A short video message is the best outreach. Keep it simple — "Are you going to Summit? I'd love to connect while we're there."

 

3. Pick your three focus areas — and only three.
You're going to hear a hundred ideas over a few days. Decide your three filters before you walk in so you leave focused, not scattered. Lead generation. Time management. Lead conversion. Pick your three. Three is the max. If everything is a priority, nothing is.

 

4. Build your elevator pitch.
When someone asks about your business, you want a tight, confident answer. Who you are, what you do, what your business looks like, your single greatest source of business, and one strategy that's working right now. Have that ready before you board the plane.

👋While you're there:

5. Connect, don't collect.
The goal is not 150 business cards. The goal is 10 real relationships. Ten people you actually become friends with. Depth beats volume every time.

 

6. Sit next to someone new. Every single day.
Don't eat with the same people every meal. Don't sit next to the same people every session. It will feel uncomfortable. Do it anyway. These are the relationships that feed your referral business for years.

 

7. Come with questions, not a pitch.
For each of your three focus areas, have a go-to question ready that gets the other person talking about what they do best. Ask about their business. Find the one thing they do better than anyone. Go one level deeper. Then offer something back from your own.

 

8. Keep a running Action Items page.
Every "I need to do this" goes in one place — the back page of your notebook works great. Each night before the next day starts, pull out your biggest ideas while they're still fresh. Because tomorrow brings a whole new pile on top of them.

🏠When you get home:

9. Follow up within the first week — or don't bother.
Connect on social media. Program them into your phone. Add them to an agent-to-agent database. Send a personal video or a handwritten note. Then take all of your notes and drop them into Claude. Ask it to build your post-Summit action plan and your follow-up sequence. It turns a messy notebook into a clear 90-day plan in minutes.

 

I'm going to be on stage at Summit this year. I'd love to see you there.

 

Right now tickets are 50% off — and VIP is $500 off current pricing. Both go up soon.

Grab your tickets here: tomferry.com/summit/tickets

 

Don't wait on this one!

Do three things this week before Summit arrives:

Show up prepared. Walk out with relationships that feed your business for years.

 

I gave you the instructions, now it's your turn to take it and run!

Don't forget to watch our latest Claude for Agents video!  👇🏼

🎧 Our latest Take It and Run Podcast episode is gaining traction!

Most real estate agents are using AI completely wrong. They're stuck in ChatGPT, dabbling in Claude, and thinking they're "current." On this episode of Take It and Run, we sit down with Mike Renick — former General Motors global information officer turned top-producing Florida agent — who went ALL IN on Perplexity Computer and is now generating 10 pieces of content a day, automating his entire CRM follow-up, and closing more deals while spending LESS time at the keyboard.

😲 Don't sleep on these offers!

 

✨ This is my favorite tool for social media creation + scheduling!

Blotato is the GOAT. Start using it today!

 

Use my code KRISTI30 for 30% off. Applies to monthly AND yearly memberships.

 

Social media automation for the mortgage & real estate industry. One tool. Totally compliant. 

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

**This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**