Hey, First name / you. No appointment this week?

I had six coaching calls this week where the client fought me on video. Six out of eight. And every one of those calls ended the same way (they might sound a lot like your current resistance). Except for one…

I met with an agent who flat-out refused to do home tours 4 weeks ago. She told me it wasn't her thing. She literally wouldn't budge from that fixed mindset.

 

I didn't argue with her. I just asked her to try it once. One tour. If it flopped, she never had to do it again.

 

She did it. And this past week, home tours were her best-performing content. Not close. Best.

 

That's the pattern I see every time. An agent fights me on video, tries it once because I ask, and can't believe the numbers after. 

 

And here's the thing about YouTube that's VASTLY different from Instagram or Facebook: your views grow over time. It could be months later, but a single home tour video done in August could gain traction in December. It's not about going viral. It's about being consistent even when you think you suck.

 

It's never about the tool, or the algorithm, or whether you're a "camera person." It's resistance. And resistance isn't strategy. It's just resistance (I know, it's not actually that deep).

 

So if you've got a piece of content sitting in your head that you keep talking yourself out of — the walkthrough, the market update, the just-sold reel — that's not a someday project. That's your next Take It and Run moment!

Pick the one piece of video content you've been avoiding. The one that makes you say "not yet." Film it once this week. Raw is fine — don't even watch it!

 

Post it. Then look at your calendar for next week and schedule a 1-hour time block to do it again. 

 

Stop listening to resistance. Start taking action on the strategies that are proving profitable for 1000s of agents. 

Run a better business using Claude 👇🏼

This week's Claude for Agents video is one of my favorites we've put out. We walk through exactly how we use Claude to keep content going out the door without staring at a blank screen every morning — and the tool doing the heavy lifting on scheduling and posting is Blotato. If you've been meaning to try it, this is your sign — grab it below. Watch the video, then go set it up.

🎧 Our latest Take It and Run Podcast 

Michael Leeson spent 19 years as a missionary living on faith and other people's generosity — then he got his real estate license and did something that shouldn't work. He took his missionary playbook and turned it into a full-blown commission business. In this episode, Kristi and Merrill sit down with Michael to break down exactly how he systematized generosity into a repeatable, profitable business model — without running himself broke in the process.

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Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

**This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**