Hey, First name / you. No appointment this week?

Two agents I coach are doing the same thing right now, and it's putting up numbers that make me stop and ask them to say it again slower.

 

One of them is sitting on 58 pending transactions worth $53M. The other pulled in 960 leads that turned into $500K GCI. Different markets, different price points, same habit.

 

 

Not a polished production. Not a script written by a marketing team. A short, personal video sent straight to a lead instead of a text or an email. You look at the camera, you say their name, you talk about their situation, and you tell them exactly what to do next.

 

Here's why it works when everything else gets ignored: a text is easy to skim and forget. A video makes someone stop. It's you, talking to them, like you're in the room. People don't ghost a person. They ghost a form letter.

 

If you've got a stack of leads gone quiet in your CRM, that's not a database problem. That's 100 video sales letters waiting to be sent.

 

If you want to see how Claude can help you build the kind of consistent systems that make habits like this stick, this week kicks off something new on the channel: the Claude Ladder Series. It's the first rung in a series built to take you from wherever you're starting with Claude to running your whole business on it. Watch it, then go build your first ladder.

Pull up your CRM right now. Find one lead who's gone cold. Record a 60-second video, look at the camera, say their name, and tell them exactly what you want them to do next. Send it today. No script. No editing. Just hit record.

 

Track what happens. I want to hear about it.

Run a better business using Claude 👇🏼

We are breaking down how to move beyond the chatbot in Claude and stack skills on top of each other to master Claude as a real estate agent. Start with steps one  now!

🎧 Our latest Take It and Run Podcast 

Michael Leeson spent 19 years as a missionary living on faith and other people's generosity — then he got his real estate license and did something that shouldn't work. He took his missionary playbook and turned it into a full-blown commission business. In this episode, Kristi and Merrill sit down with Michael to break down exactly how he systematized generosity into a repeatable, profitable business model — without running himself broke in the process.

😲 Don't sleep on these offers!

 

✨ Want a stunning Link-In-Bio that also captures warm leads AND auto responds for you? 

Check out POP.STORE! I've just switched over from 3 different platforms and have been blown away. 

 

Use my code KRISTI30 for 30% off. Applies to monthly AND yearly memberships.

 

Social media automation for the mortgage & real estate industry. One tool. Totally compliant. 

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

**This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**