Hey, First name / you. No appointment this week? |
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Here's what you can do instead |
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⚡NEW video Take It and Run - AI: your Q4, run by your AI. Details below ⬇️ |
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You don't have a year left. You have 12 weeks. To be more precise: October 5 to December 27. That's the rest of 2026. Are you still acting like you have “the rest of the year?" Here's the problem with an annual goal: January feels far away, so this week never feels urgent. Then it's Thanksgiving, and "I'll start fresh in January" sounds reasonable. |
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That's not a plan. That's a countdown to zero. The 12 Week Year, by Brian P. Moran and Michael Lennington, flips it. Twelve weeks is the year. You score yourself every week. And the bar is 85 percent, not 100, because 85 percent done consistently gets the result. Perfectionism is how one missed Tuesday turns into a quit Friday. Here's Q4 both ways. Q4 without a 12 Week Year: - October: "I'll ramp up when things pick up."
- Mid-November: the last window to write a deal that closes this year slips by unnoticed.
- Thanksgiving: the whole week disappears, and so does December.
- December: "Nobody's buying at Christmas."
- January 1: you start from zero. Again.
Q4 with a 12 Week Year: - October: two goals. What closes by December 27, and what's in your pipeline on January 1.
- Every Monday: six numbers, one score, one target for the week ahead.
- Mid-November: you shift on purpose. Every appointment now is a January appointment.
- Thanksgiving: gratitude calls to the people who got you here. As the brilliant Treasure Davis says, "Christmas is a day. Thanksgiving is a day."
- January 1: you walk in with signed listings and deals under contract. Week 1, not a warm-up.
The difference isn't talent. It's that someone asked for your numbers every Monday. |
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That's exactly what Merrill built for this week's Take It and Run - AI. The Q4 Blitz is the 12 Week Year with an accountability partner living inside your own AI. A 20-minute conversation builds your plan and works backward from your goal to your weekly activity. Then every Monday, a 90-second board meeting: you report six numbers, it hands back your scoreboard, one honest read, and next week's number. Connect Google Calendar and it puts your activity blocks on their own separate calendar. Watch now 👇🏼 |
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⚡Your Take it and RUN challenge: |
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What you'll need: 15 minutes, your CRM (Follow-Up Boss, Lofty, whatever you're running), and your last three closing statements. Step 1: Write down what's under contract and closing before December 27. Deals and dollars. That's banked. Step 2: Average the commission check from your last three closings. Step 3: Count your real conversations from last week. Two-way, about real estate or their life. Not voicemails. Not likes. The honest number. Step 4: Write your two goals: what you'll close by December 27, and what you'll have under contract or signed on January 1. That's it. Three honest numbers, two goals. Bring them to the Q4 Blitz and your plan builds itself. |
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I gave you the instructions, now it's your turn to take it and run! |
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🎧 Our latest Take It and Run Podcast |
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Dawn Levy has built an entire client pillar around downsizing, and it's some of the smartest long-game thinking we've talked about on this podcast. In this episode, Dawn walks through how she spots the downsizing conversation before the client even knows they're having it, and what she does differently to stay the obvious call when they're ready. If you have any past clients over 55, this episode is your homework. |
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Your Database is Hiding a Downsizer. Here's How to Find Them! |
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😲 Don't sleep on these offers! ✨ Want a stunning Link-In-Bio that also captures warm leads AND auto responds for you? Check out POP.STORE! I've just switched over from 3 different platforms and have been blown away. ✨ Unlock the power of AiM, Ai Marketing Academy! Use my code KRISTI30 for 30% off. Applies to monthly AND yearly memberships. ✨ Create, schedule, and manage your social media all in one place with Blotato! |
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✨ Get inspired ✨ on the daily when you follow me on Instagram ⤵️ |
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Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings. |
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This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover. |
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Wanna make magic together? |
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I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ |
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**This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach** |
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6428 S Trophy Ct Gilbert, AZ 85298, USA |
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