Hey First name / there,

Georgi from Cobot here!

 

We’ve talked a lot about asking for Google reviews lately. But once you’ve got a few good reviews sitting around... then what?

 

This week, I want to help you turn those kind words into actual marketing content – the kind that builds trust, highlights your community, and tells the story of your space better than any ad ever could.

 

Here’s how:

 

The easiest way to turn a review into content. Take a powerful sentence from a recent review, add a picture above it (more on consent later in this newsletter), and post it on your social media.

📱 If you haven't yet chosen a social media channel, check out our guide.

 

Create a dedicated area on your site to feature community feedback.
It adds credibility and breaks up your own voice with authentic member stories.

 

Use one review as a quick "member moment" in your weekly/monthly email. It breaks the routine and makes your content more human.

✉️ Not running a newsletter? You should! Learn how here.

 

You can consider physically featuring a nice quote on a chalkboard or printed media. Be sparing with this, though, you don't want to overwhelm your space. 

 

Welcome packs are a great way to make a good first impression. And testimonials definitely belong there.

 

With permission, turn longer feedback into a casual video interview or testimonial reel.
You can also animate quotes or pair them with B-roll of your space.

★ How to Choose the Best Reviews?

 

Look for reviews that mention specific things:
• A cozy corner they love
• How events made them feel connected
• A feature that helped their work

 

These tell a story. That’s what makes them great for marketing!

📌 Important Note - Consent

 

Always get permission before posting anything with names, faces, or identifiable info. A quick DM or in-person ask is enough. People usually say yes, especially if they already left the review publicly.

The topic for next week is:

If you missed last week's newsletter, check it out here:

Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.

 

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