Hey First name / there,

Rosee from Cobot here!

 

Your events are already great. Now, it’s time to make them unmissable.

 

FOMO (Fear of Missing Out) has become a buzzword, but here’s a more grounded way to look at it: It’s not about fear. It’s about conveying excitement. When someone sees an event and thinks, “I want to be there, with those people, having that experience,” that’s the goal.

 

So instead of pressure, we aim for desire. A desire to belong, to connect, and to not miss something that matters.

 

Here’s a collection of practical, budget-friendly ideas for using excitement to boost attendance at your coworking events, be it member mixers, open houses, or public meetups. 

 

Let’s break it down by channel:

 

Think “Only 2 spots left for tomorrow’s Lunch & Learn 🍕” or “Last chance to RSVP!”. Keep it real, but time-sensitive. Countdown timers or bold “Don’t Miss Out” phrases in follow-ups add urgency.

 

Be transparent if there are only a few seats left or if registration closes soon. Letting people know there’s a cap makes signing up feel like catching a great opportunity.

 

Simple rewards like “First 10 RSVPs get a free coffee voucher” or “Members get early access to the Summer Rooftop Mixer” do the trick. These are simple, sincere ways to reward loyalty and build anticipation.

 

Add a quote from a past event like “I met a graphic design freelancer for my project at last month’s mixer” or mention “40+ attendees last time” to show that others found it worthwhile too.

 

• For members: “Looking for a reason to step out of your usual routine? Join us for something fresh.”

• For guests: “Try coworking with us for a day – free coworking, coffee, and community vibes.”

• Adapt the tone depending on whether it’s an insider or a newcomer.

 

"3 days until our Open House 🎉" or “Only 5 seats left” posts give people a reason to act. 

And when the spots are filled? Say so.

 

A photo of the swag bags, a video of the catering setup, or a clip from a previous speaker all generate hype. Think of it as previewing the fun.

Use catchy hashtags like #CoworkAndConnect or #OpenHouseFriday and invite your members to use them. It’s an easy way to gather all event-related posts in one place, so your community can look back on the highlights, share their favorite moments, and give others a glimpse of what they could be a part of next time.

 

Here’s a list of ideas to help your members support you in doing what they do best: being your most authentic ambassadors.

 

Tagging a local founder, speaker, or even a well-known member boosts interest. A simple “Join us Thursday as [Name] shares their story…” can extend your reach with almost no extra effort.

 

During the event, post updates to Instagram Stories or LinkedIn: “Standing room only at our workshop today!” or “Taco Tuesday is a hit 🌮”. 

 

 

Follow up with a highlight reel or photo dump. Caption it with “Here’s a look back at yesterday’s fun 🎉” or “Thanks to everyone who made our sold-out event a blast!”

Use it to promote the next event too.

 

Skip the cluttered designs and go bold with messaging:

“🚨 Friday 5 pm: Rooftop Mixer – Only 10 spots left!” or

“Lunch & Learn: Free pizza + smart humans. Thursday.”

 

Chalkboards by the coffee machine work wonders.

 

If you’re using a sign-up sheet or app, show who’s already attending. Seeing familiar names (and knowing they’re going) nudges fence-sitters to act. People don’t want to be the ones missing stories the next day.

 

A community manager casually asking, “Hey, are you coming to the workshop later?” is powerful. Especially when followed by “Everyone’s going to be there!”

 

Physical cues like visible swag bags (“for attendees only!”) or “Reserved” areas being set up pre-event can drive interest. People notice when something looks exclusive.

 

A Slack or WhatsApp ping that says:

 

“👀 We’ve got 35 RSVPs already for tomorrow’s workshop (and yep, donuts are confirmed 🍩).”

 

 

 

You can set RSVP limits, choose visibility (public or members-only), add blackout dates, sell tickets (free or paid), and automatically track attendees to be fully present in your event.

 

 

 

 

 

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