Feels like I need to take a Valium before diving into this discussion on value perception and pricing. But here we go!

 

“Value” is such a loaded word when you have ADHD. And it's no wonder. Your entire life you've been told you're “too much,” or “not enough.” 

 

Truth: I'm still sorting through it. And probably will be forever. 

 

So let's talk about it.

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“Value” is real, but it's not definable.
 

And that's problem number one, ADHD brains HATE undefined shit. You'll make shit up just to feel more comfortable, including pricing based on how you feel about yourself.

 

 

 

 

 

And that's a good thing. Because if you price based on how you see yourself, you're usually in a race to the bottom. 

 

However, there are things you can do to keep you out of your pricing, and we're gonna look at 5 of them.

 

 

If your nervous system feels threatened, you'll seek safety, i.e., underprice.

 

So, before you decide on a price or raise it, ground yourself.

 

Regulation Tools:
 

 

 

 

 

 

Use Anchors for Pricing, Not Vibes

If you want to be confident in your pricing, you need to determine a few things first.

 

 

The last one is especially important. When something feels easy to you, you can feel suspicious about it's value. 
 

But let's say your hourly rate is $125. 

 

You build a system in 2 hours that brings in 200k in revenue for your client over the next 2 years. 

 

 

 

Charge accordingly.
 

 

If you wait to raise your prices until you feel ready, you'll stay underpaid.

 

So, set a reminder to raise your prices. Either quarterly or every 6 months. Make it a routine, instead of a reaction. 

You don't have to raise them so high you're crawling out of your skin, but raise them—try 15%. 
 

Once you have a few new clients at the higher rate, and a testimonial or two, let your existing clients know you're raising your prices.

 

If they can't afford the spike, let them go or change the scope. It's okay. You have proof you can get clients at higher rates. 

 

 

Remember: your skills are increasing along with inflation. 

 

 

Pro Tip: If you're struggling to increase your pricing, imagine buying eggs in 2027 at your current rates.

 

Finally, set a price minimum. It's the lowest amount possible before you start resenting the client or working at an hourly rate that won't pay your bills.

 

 Depending on what you do, there may be room for negotiation. But go into it knowing your bottom line.

 

And understand that not everyone can afford you. Even though you want to help everyone, you're not for everyone. If someone can't pay your rates, point them to your free resources or a lower cost option.

 

You're building a business that supports you in every way, including financially. Make offers that meet your financial goals, not the other way round. 

 

But no matter what your pricing or bank account shows, you are valuable—just as you are.

 

 

P.P.S. 
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