My Initial Business Plan: 

Work for myself.
Escape the 9 to 5. 

 

🤷‍♀️I didn't think much beyond that, and built a business by the seat of my sweatpants.

 

By the time it was up and running, I'd designed the exact 9 to 5 grind I was trying to escape.

 

 

I had no idea what my business could look like, so I built by default.

 That's why knowing your dream is so important.

 

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Your entire life you've been told: You should do this. You shouldn't do that.

 

Even when it isn't spoken outloud, societal expectations about the “life you should lead” are deafening.

 

“Go to college, start a professional career, marry someone, have 2.2 kids, a white picket fence and a dog,” right?

 

Bleh. 

If that's not your path, you can suffocate under the shoulds.  

 

And that's why intentional direction matters for your business.

 

Because if you don't have your own vision, you'll likely default to the business model you know. 

 

You left that world for a reason. 

 

Think about this: 
 

 

 

Myths Busted

 

I struggled with the idea of a “dream business”…because I believed a lot of things that weren't true. 

 

But that stuff can get deeply ingrained and you might not even know it's there.

 

So, if there's something you want in your business, but you feel like you can't have it—why, bb? 

 

 

Spoiler alert: it's almost never true. 

 

You just have to get the fuck out of your own way.

 

 

Dream by Design
 

 

 

 

 

 

 

 

 

 

 

 

 

 

You Don't Need Permission

Finally, you are in charge of your life and your business. 

 

 

You get to build it however you like. And there are no limitations, except the ones you put on yourself. 

 

 

But, just in case you need a nudge to get started (I did):  

 

built the business of your dreams. 

Even if you've already built your business based on someone else's model, you can change that now. 

Here are some journal prompts to help you visualize the buisness of your dreams: