Rebrand a Local Business with Me
Week 4: Brand Collateral
Hi First name / friend,
Welcome to Week 4 of my 4-week email series on rebranding a local business!
πŸ‘‰πŸ» In case you missed my previous emails, you can catch up here:
This week, we're wrapping up our project by sharing a few ways the new brand identity for Cornerstone B&B could be used in real-life applications, like stationery, a website, and marketing materials.
Brand Collateral
Instead of recording a video this week, I'll simply share the mockups below for you to browse through. Click on the images for a closer look!
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Final Thoughts
That wraps up the final week of this series! As a reminder, here's the brand design process we went through over the past 4 weeks:
  • Week One (10/30): Brand Discovery + Mood Board βœ…
  • Week Two (11/6): Logo Design βœ…
  • Week Three (11/13): Color + Type Exploration βœ…
  • Week Four (11/20): Brand Collateral βœ…
This process is very similar to the process I take my branding clients through but with a few key differences, which I tried to point out along the way. Perhaps the biggest difference is that I didn't have any input from the client! Branding is a collaborative process, and I truly value my clients' ideas and feedback. After all, they know their business better than anyone.
I hope you enjoyed this series and learned something new about branding along the way! If you have any questions, you're always welcome to reply to my emails or hit up my blog for tons of helpful articles on branding, web design, marketing, and more.
Get Support: Black Friday Offers
It's that time of year, and I would be remiss not to share a few exclusive deals to help take your brand to new heights in 2024!
* VIP Day discount codes expire at midnight on Monday, 11/27.
** The discount for custom brand + web projects is capped at $500.
P.S. You can totally combine these offers! For example, you could book a Full VIP Day for a brand refresh, a custom web project to revamp your site, and a Half VIP Day to create a suite of custom IG templates. Or whatever floats your boat. πŸ˜‰
Have a Happy Thanksgiving if you celebrate!
To your success,