From what I have read this is a dupe for the Thrive Eye Brightener Stick, however this color, Magnetic Pull, reminds me of a mix of Laura Mercier's Cavier Stick in Au Natural and Bobbie Brown's Stone, but with the slightest of shimmer. Before you turn your nose up at $5 eyeshadow you should give this a try. It goes on smooth and lasts all day!