Hey First name / there,

 

Rosee from Cobot here!

 

Opening a coworking space is one of the most exciting journeys you can take as an independent operator. But in the race to get your doors open, some surprisingly crucial costs get missed. And no, I’m not talking about coffee machines or chairs.

 

This week’s edition is all about what new coworking spaces forget to budget for, and how that impacts marketing, community, and momentum.

 

Let’s make sure you’re not leaving out the quiet essentials that fuel both, short and long-term success.

 

You’ve put months (maybe years) into building your space – don’t let dark, grainy photos be how people experience the first time.

 

Strong visuals aren't a luxury, they’re a core part of how your space is perceived. Whether it’s a potential member scrolling your site or a journalist looking to feature local spaces, your imagery sets the tone.

 

I’ve seen too many beautiful spaces disappear from Google search results simply because they didn’t look good online. That’s a shame. 

 

 

📸 Tip: Set aside a branding/photoshoot budget early. 

One professional shoot can fuel months of your website, ads, social media, press coverage, campaigns, and your Google Business profile.

 

Want to take it a step further? Create a lightweight PR kit to help journalists or collaborators tell your story.

 

If someone walks past your building and has no idea there’s a vibrant coworking community inside, that’s a missed opportunity.

 

Even a simple sidewalk sign or window graphic can turn curious pedestrians into members. Good signage builds awareness, communicates professionalism, and helps your space feel rooted in the neighborhood. People can't join what they can't find.

 

Your website is often the first real touchpoint someone has with your space. It needs to load fast, work on mobile, and make it easy to book or join.

 

One common mistake? Launching the site and never touching it again.

Websites need maintenance: hosting, updates, and occasional cleanup.

 

Check out our full coworking website guide for more real-world examples and actionable tips.

 

🌟 Tip: If you’re using Cobot, make sure to take advantage of the fully white-labeled booking pages. They’re SEO-friendly, mobile-optimized, and can be embedded right into your own domain, giving your space a seamless experience and stronger brand presence from first click to first day.

 

Posting on Instagram is a good start, but it’s not enough to grow your space.

 

Most new members don’t find coworking spaces through social media. They find them through Google, Maps, coworking directories, local word-of-mouth, and increasingly, through AI tools like ChatGPT (which may even start running ads as early as 2026, according to AdGuard.)

 

If you’re not showing up there, you’re missing traffic.

 

What happens when you skip digital marketing?

Even a modest marketing budget can go toward:

 

Suggested reads if you're just getting started with ads, SEO, and listings:

 

→ Google Business Profile Optimization Tips 📍

 

Each tactic plays a different role: ads drive quick wins, SEO builds long-term visibility, and your business profile captures local, high-intent bookings.

 

 

Think about this: What happens after someone signs up?

 

If your answer is “We give them a key and hope they figure it out,” you’re skipping the part that makes someone feel genuinely welcomed.

 

Onboarding isn’t just about logistics. It’s your first real moment help someone feel part of the community.

 

👋 A good onboarding plan might include:

These little touches reduce churn and increase referrals.

 

You don’t need a massive budget to open a coworking space.

But you do need a smart one.

 

The most impactful line items are often the easiest to skip because they aren’t physical. But visibility, storytelling, and member experience are what drive sustainable growth.

 

 

And build a space that doesn’t just open… but thrives.

The topic for next week is:

"The First 7 Days Funnel: A Step-by-Step Guide to Turning Leads Into Loyal Members" 🗓️

If you missed last week's newsletter, check it out here:

Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.

 

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