Hey there,
Happy New Year! I hope the year 2022 brings you unprecedented success & happiness. 
But before we go on to the new year, lets talk about this year while we can still call it that. The year 2021 was really a mixed bag for us...lots of good things happened. Things we had never expected, things we really worked hard for. But a few mistakes were made as well.
And as we wrap up the year, I just wanted to share a few glimpses of the past year with you!
Welcome to Dohful’s last Sunday Letter of the year guys, it’s a wrap!
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So the year started great I think. We spent the whole of January telling you more about our philosophies and business stats. Back in the kitchen we were gearing up for a new product launch at that time. 
And the Yin & Yang Chocolate Cookie was launched sometime in early February. That cookie got an amazing response from you guys! Personally, I think I can swim in that White Chocolate center, but I might be biased.
In February I also shared with you guys my entrepreneurial journey, and so many of you came out to express their appreciation and kind words that I was emotionally overwhelmed for days after that.
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In March 2021, we launched another great product, the Strawberry & Chocolate cookie, but it turned out to be one of the biggest mistakes I had ever made in Dohful. It was not until so many months after that, that I could find the voice to talk about what happened with that cookie.
But I learned something huge with that cookie. I learned that no good ever comes from rushing the due diligence process. If you don’t know what I’m talking about, read the story here.
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Let’s jump over to May now. And this one is special. In May 2021 I sent you guys an email telling you about how we had crossed 1400+ ⭐⭐⭐⭐⭐ reviews on our website. It was a big deal for me because it took us about 2 years to reach that number.
But I feel so elated and proud to tell you that we have actually doubled that number now. So it took us 2 years to gain the first 1400 reviews and just 6 months to get to the next 1400 reviews.
Truth be told, I’m aiming for 10,000+ ⭐⭐⭐⭐⭐ by same time next year. Let’s see how much of that we can accomplish!
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We had a couple of interesting stuff in the June month..like Tanya Khanijow reviewed us on her Youtube channel and I think some of you have joined us from there as well.
But July gets even more interesting. For me atleast! 
Someone was listing their favorite newsletters and they mentioned Dohful’s Sunday Letter in that list. And the list contained all the who’s who of Newsletters, all except for our humble piece. 
I remember they mentioned The Ken, and Morning Brew in that list but check out that Letter to read the full story. I don't think I can ever forget this! 
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In August we had Rakhi which is even bigger a festival for us than Diwali in a lot of senses. So that month went by in a blur.
Then September rolled around and I don’t know if you remember this, but this year I asked you to email me Happy Birthday on my birthday. Honestly, I was kinda hoping some of you guys would actually wish me, but what happened was I got 250+ emails wishing me a great birthday.
Hands down, the best birthday ever! 
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October again went swooshing by due to Diwali preps. Thank you by the way, for all that love and support this Diwali. Our Diwali gift boxes with candles were selling out faster than we could replenish. But I’m happy to report that we managed to send all your orders in time and in the best way possible.
In November we gave a cookie and we took a cookie away. We launched the Tri Chocolate Ombre Cookie and the Peanut Butter Marble cookie was discontinued.
The Peanut Butter cookie, though loved by many of you guys was not reaching everyone in the same condition. 
There was a lot of breakage issues in that and we were sure that we didn't want to continue giving that heart break to you.
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And for the past month or so, we have been busy helping all the Secret Santas send yummy, delicious gifts to their friends and families this Christmas.
That’s it. That’s been our year. Lot of goals were accomplished. Lot of memories were created and a lot of learnings were taken that we carry with us to the year 2022.
Thank you for reading our newsletters guys. And if you’d like to order the last box of the year...do click here!
P.S. - TreatYourself is still valid guys. Get 10% off when you order 2 boxes or more. 

till next year guys,